Marketplace

Marketplace is the main hub for all purchasable virtual goods on Roblox. Creators — including people and brands — can design, upload, sell, or trade their unique designs via Marketplace, forging deep connections with the Roblox audience as a result. Marketplace is a powerful investment, and just one of the ways that creators earned $624 million on Roblox in 2022.*

A strong Marketplace strategy is a key component of successful Roblox activations.

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What’s the impact of Marketplace?

People on Roblox demonstrate deep affinity for virtual goods on Marketplace. Nearly 20% of surveyed Gen Z users feel comfortable spending anywhere from $20–$100 on a single virtual good, and 50% of Gen Z respondents say they’re extremely likely to try a brand’s physical fashion after wearing their virtual avatar designs.**

What’s the brand opportunity on Marketplace?

Early mover brands across industries are seeing promising results from the sales of their virtual goods on Roblox. Your brand can customize its strategy to match your unique goals. For example, Marketplace empowers:

Deep audience connections with uniquely branded goods
Fandom expression and IRL event promotion with limited-quantity virtual goods (called “Limiteds”)
Exclusive status symbols with high-end fashion goods

* Roblox, Our Vision for the Roblox Economy, July 18, 2023
** Roblox, 2023 Digital Expression, Fashion & Beauty Trends, data collected from January through September 2023